Marketing
Marketing
Marketing To Consumers
One of the primary services provided by Australian Eggs is the marketing and communications platform targeted at Australian consumers. All activities represent all egg producers, brands and farming systems under the Australian Eggs brand.
Through TV, digital, outdoor and social advertising along with Integrated publicity the purpose of these programs is to:
- Increase consumer awareness and engagement with eggs due to their:
- Nutritional benefits
- Versatility
- Affordability
- Convenience
- Appetite appeal
- Encourage more consumption as part of a balanced diet
- Educate school-aged children on the benefits of eggs as part of everyday life, as well as encourage awareness of egg farming
Education
A science-based educational campaign aimed at primary and secondary school students, ‘All About Eggs,’ is an important aspect of our marketing program. School children learn about the life cycle of eggs and chickens, as well as animal welfare, biosecurity and the nutritional benefits of eating eggs.
Visit the All About Eggs website by following this link.
Marketing ICC
Australian Eggs engages in marketing campaigns that encourage greater consumption of eggs and increase awareness of the nutritional benefits of eggs.
To help ensure the success of campaigns, we established the Marketing Industry Consultative Committee (Marketing ICC) which helps Australian Eggs decide which campaigns to run. The Marketing ICC was established to help Australian Eggs:
- Maximise the effectiveness of the marketing program
- Obtain a clearer understanding of the needs of the industry
- Obtain timely advice on market developments
- Ensure greater transparency and accountability to Australian Eggs’ stakeholders.
World Egg Day
World Egg Day is a global celebration of the highly nutritious, delicious, affordable and brilliantly versatile egg. Australian Eggs launch an annual Marketing and PR campaign to shine a light on nature's superfood. View our past World Egg Day campaigns below.
Campaigns
An overview of Australian Eggs' current campaigns, showcasing the humble egg.